A Combine Feature Story: Landoption — Turning Complexity into Clarity for America’s Producers

If you’re a producer, landowner, or anyone who’s spent time in rural America, you’ve seen it firsthand.

The mailers. The phone calls. The constant buzz of new “can’t-miss” opportunities.

Carbon, conservation, solar, regenerative ag – everyone promises new income for doing things differently.

The reality? It’s confusing. The opportunities are real, but the process is overwhelming. Producers don’t know where to start, and trusted advisors don’t always have the time or tools to help. Billions of dollars in potential program income go untapped every year, not because producers don’t care, but because the system is just too complicated.

That’s the problem Landoption set out to solve.

Built for the Way Ag Actually Works

Landoption wasn’t created to reinvent agriculture. It was built to make it easier. 

• Easier for trusted advisors to guide their clients. 

• Easier for producers to understand their options. 

• Easier to turn program complexity into clarity, and clarity into cash.

“Most people in ag don’t need a new system,” says founder Eric Dinger. “They just need better tools to work with the one we’ve already got.”

Instead of chasing the next big disruption, Landoption built something that feels familiar. Think about how a local seed dealership operates: a trusted advisor helps producers make decisions, grounded in relationships and real-world experience. Landoption applies that same model to land-use programs.

Through its platform, advisors, called Enrollment Partners, can use Terra AI, Landoption’s intelligent assistant, to identify which programs fit which acres. They can explore over 650 verified programs, compare eligibility and payouts, and manage every client relationship in one place.

The result is a process that’s simple, transparent, and built for the way ag actually works through trust.

Turning Confusion into Cash

For many producers, this kind of clarity is a game-changer. One Nebraska advisor used Landoption to compare carbon and conservation programs side by side for a 4,000-acre operation that had been stuck in decision paralysis for years. Within weeks, that producer had options projected to generate $45–$55 per acre annually, a difference of nearly $1 million in potential income.

Years of frustration were replaced by a straightforward plan and a clear path forward.

The Combine’s Role: Growing Ideas that Work in the Real World

Even with a strong vision, Landoption’s founders knew they needed the right environment to bring it to life, and that’s where The Combine stepped in.

Based at the Nebraska Innovation Campus, The Combine provides Nebraska ag startups, like Landoption, with the mentorship, workspace, and connections needed to turn ideas into scalable businesses. Through The Combine, Landoption gained access to industry mentors, investors, and other ag entrepreneurs who understand the challenges and opportunities of building trust in agriculture.

“I believe entrepreneurship is the engine-house of sustainable economic growth for a community and region,” says Eric Dinger, Landoption’s founder. “That belief plays a major role in our choice of business model at Landoption.

Over the 20+ years I’ve been building businesses in Lincoln, this region has completely revolutionized how startups and small businesses are received and supported. Founders here are fortunate to have programs like The Combine. Their focus on AgTech in a region so full of agronomic activity is a smart economic investment and a huge help for Landoption.”

The Combine’s support helped Landoption refine its business model, strengthen credibility in the ag community, and accelerate its path to growth. Today, Landoption is already working with Enrollment Partners across the Corn Belt, proof that Nebraska-grown ideas can scale nationally when they’re rooted in practicality and purpose.

Innovation the Nebraska Way

Landoption’s story reflects what The Combine stands for: real innovators solving real problems in agriculture.

Not by disrupting what works, but by strengthening it.

Not by replacing relationships, but by making them more powerful.

As new opportunities and challenges emerge across ag, The Combine continues to be where Nebraska innovators come together to build what’s next, just like Landoption did.