Ag4UP - Sponsor Highlight

The Combine welcomes Ag4UP as a Statewide Sponsor. Through Ag4UP’s mission to assist businesses in navigating the agricultural industry and The Combine’s mission to support AgTech entrepreneurs, partnership is a natural fit. Ag4UP’s business model is to provide strategic consulting for investment and capital in the agribusiness market. With a location in Omaha and roots in Brazil, Ag4UP assists businesses in the internationalization process.  

AG4UP'S CONSULTING STRATEGY 

Ag4UP’s goal is to grow alongside their clients. They support ag business clients in the following ways: strategic consulting, mergers and acquisitions, distribution, international law, market intelligence, and education/mentoring. Joao Rebequi, Founder and Managing Partner of Ag4UP, recommends the following tips for business internationalization: 

Top Tips for International Business Development:  

1. Identify if a problem here works in your target country and be mindful of different growing seasons, climates, diseases, and pests in different countries. 

2. It’s important to rely on a local contact or local partner with the same values and same purpose as your startup or business.  

3. Strive to understand compliance and rules in different countries.   

EXAMPLE OF AG4UP'S SERVICES 

A Combine startup, Grain Weevil, is a current client of Ag4UP. Joao explained that Ag4UP assisted Grain Weevil with attending Agrishow, a trade show in Brazil, in 2025. It is the start of the internationalization process for Grain Weevil, as they are solving a problem in Brazil where there is a 130-million-ton gap in grain storage. Joao said Grain Weevil is working with a local company in Brazil to begin promoting their product in the country. Joao said there is a large interest in Grain Weevil’s product in Brazil.  

PARTNERING WITH THE COMBINE 

“Ag4UP helps startups to enhance their business and helps with the sales phase, and The Combine works with amazing entrepreneurs. We want to have a close relationship, and The Combine helps with Nebraska’s unique agricultural system,” Rebequi said.  

Ag4UP additionally offers Ag Briefing, a premium subscription newsletter offering commodities chain analyses, earnings calls for publicly traded companies, and additional exclusive information. 

Website Link: https://www.ag4up.com/ 

ABOUT THE COMBINE

Invest Nebraska's Combine Incubator is a statewide initiative focused on supporting high-growth agri-food entrepreneurs through mentoring, commercialization support, physical incubation space on Nebraska's Innovation Campus, and a network of supportive farmers and ranchers across the state.

Please see all of The Combine's generous sponsors below:

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