Go-To-Market Strategies for AgTech Founders

Join The Combine for a conversation with Patrick Honcoop, AgTech business development expert and founder of AgTech-Pro, for a founder-focused look at how to bring AgTech products to market and scale them across borders.

Most founders know their technology but wrestle with the harder question of how to actually commercialize it. Patrick has spent his career on that problem. He co-created 365FarmNet, one of Europe's leading farm management ecosystems, built CLAAS's digital strategy in North America, and has helped startups navigate go-to-market on both continents. He knows what it takes to build partnerships with the likes of John Deere, Yara, and BASF, and what separates the companies that scale from the ones that stall.

In this session, Patrick will share perspectives on go-to-market and commercialization strategy in AgTech, where startup funding and technology trends are heading, and what founders should understand about taking their products international, especially the differences between…